Because if you're familiar with conventional real register architectures, the stack VM forces you to rethink it, in a much simpler way. It's a useful simplifying abstraction.
There used to be a lot of interest in, and articles about, stack machines (real ones, not VMs) back in the days of mags like BYTE and PC Mag. Good reading.
See Mike's PCJr page near end of this post:
http://jugad2.blogspot.in/2012/09/lissajous-hippo.html