[allendoerfer]

Was not criticizing the company at all, just wondering why it calls itself P2P and whether my payback model would work.

[daschreiber]

Daniel from Lemonade here. Totally understand how P2P can be confusing as a term. What we mean by it is that we use each group's premiums to pay their claims, with leftover money going back to the group's common cause. To us P2P is a shorthand for: 'it's not our money'!

[madebysquares]

While I understand the sentiment it seems like a confusing message to put out there. With the "P2P" label when it's not a typical P2P model.