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like I said, it's all about control. It gives a company like Amazon too much control over your business..especially when it comes to price.

Most hosting providers take care of any hardware issues and open source has come a long way. It's not that difficult to manage and scale a medium-traffic website.

In all likelihood, you will never need the level of scaling Amazon provides and are overpaying for the service.

I've been running web businesses for over a decade and have seen many companies fold because they give too much control to another business.