[beefield]

I think there should be some kind of open source licence for branding stuff like this.

So that anyone would be allowed to sell a drink under Open Cola brand as long as it is produced as defined in the specifications, and especially face legal penalties if someone tries to sell something else as Open Cola.

Then we would need an app that tells where is the closest place to get open burger with cheese and fries to compete with the convenience of knowing the quality I am getting when I opt for Big Mac.

[abritinthebay]

Basically Open Source Franchises?

An interesting idea...

[ctack]

The big thing behind franchises is standards enforcement. Could you enforce standards without a centralised storehouse and tons of onsite training?

[beefield]

Yes, but not only foodstuff and restaurants, but also clothes, tools etc.