[apatters]

This is such a cool idea. Since distribution is the real secret behind the success of Coca Cola and the beverage giants, I bet this would pair well with a Dollar Shave Club type of business model. Deliver a crate of Open Cola to people every month. Undercut the outrageous markups the big guys apply to fizzy sugar water in order to maintain their distribution monopoly. Pass the savings along to the customer. Heavy cola drinkers would love it. Massive and global market.

Need to figure out what to do about the product getting a bit shaken up in the mail though :)

[wodenokoto]

If you shake a bottle and let it rest, it will "unshake" itself. So that is not really the problem.

The problem is people are religious about their Cola and basically nobody has managed to convince consumers that theirs taste as good as the big brand.

There are plenty of very cheap store brand cokes available in stores, none of them have managed to compete with Coca Cola.

[kbutler]

Even Coca Cola couldn't compete with Coca Cola...

[GFischer]

As other posters suggested, maybe sell the Open Cola syrup and pair with a carbonator.

I want to try the Dollar Shave Club model in my country (Razors particularly have an incredible markup), but the import and tax logistics, plus starting capital requirements, are insurmountable for me. I guess I'll stick to software :)

[qwertyuiop924]

Here's the only problem: It's still not Coke. I may love Open Cola, I don't know, but if you're setting yourself up to compete directly with Coke, you're setting yourself up for failure. I'm pretty sure it's actually more popular than Pepsi, too.