[JoeAltmaier]

Most client software doesn't need performance. Drawing widgets is a client-side thing. Scaling is really the hot point that discovers bottlenecks. Server have to scale. And nobody has time to plan/code very far for scaling when they haven't succeeded yet.

I think its perfectly normal to write slow, non-scalable code as proof of concept. Then continue to attack bottlenecks as you grow (if you grow). Its a lucky startup that has to deal with performance. They can afford to dedicate a couple smart developers just to that issue.

Michael Dell said every time your company doubles in size, you have to reinvent your processes. True for software too.

[lostcolony]

Yeah, I just gave a random example of something that is very common in a generic software application; at some point, you draw some basic GUIs. Those can lead to performance bottlenecks as well (loading and displaying 10 data points in your test bed; easy. Loading and displaying 1 million data points in a production situation, a little harder). There's also basic network operations, some DB/disk writes, actual CPU usage for whatever processing has to occur, etc. Any of those may need to be super performant for some apps, some will be front end, some backend, but for many applications and uses, at least initially, it's not worth worrying about at first.

That said, I'd draw a distinction between vertical scaling and horizontal scaling. The former you should address as needed, as the gains are comparatively limited, and the bottlenecks are unknown (you think you're CPU bound; whoops, nope, I/O. Or whatever); the latter should be designed for if there's a chance you'll need it. Because oftentimes, things that are merely decisions early on (no difference in amount of work) can lead to savings of months of effort and churn down the line if you go for something that scales. Decisions like deciding what data needs to have strong consistency, versus what data can be eventually consistent (and choosing data stores based on that), trying to avoid shared state, thinking about "what happens if there are more than one of these?" and designing/implementing with that in mind (even if some aspects are super hard and you punt on them, there's plenty of low hanging fruit that you can address with minimal effort early, rather than massive later on).