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by robin_reala
3564 days ago
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All user data is anonymised before sending to Google. I believe we strip the last two blocks off the IP address before sending it over. We use the analytics to inform choices we make - our 3rd design principle is to ‘design with data’ https://www.gov.uk/design-principles#third . Finally, on projects where it’s critical that any data doesn’t go out of the UK like Verify we run our own instances of analytics software. |
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No you don't. You don't "send" anything over to Google. The users browser does because loading a gov.uk page also loads a Google Analytic script straight from google-analytics.com. You don't have the power to prevent the users IP being sent to Google in that situation and it's worrying that you think you do.
Additionally, focusing on the IP address seems rather silly when a much more accurate tracking cookie is being used.