Expected. There's a three tier system- Tier A partners like EA, Tier B developers that are preferred by Apple, like Cultured Code, Omni, and TapTapTap, and Tier C developers, who Apple doesn't do anything special for. Kick ass for a sustained period of time and you can get into Tier B, be a multi-billion dollar company and you're Tier A.
Awesome thing is, though, that you can reasonably compete as a Tier C developer with Tier B and Tier A developers, it's just that they get a head start with being featured. That's surmountable, so it's not a big deal.
How am I supposed to catch up with them if they already are allowed to use features and languages and thought processes that I'm not? It makes no sense.
Don't be daft. What makes you think Businesses have to treat everyone fairly? If business A wants to do some special deal with business B that gives B special access or the ability to do things that no one else is allowed to, that's just life. It's by no means evil.
Selective enforcement implies a binary decision. This is rarely the case with legal matters: most of the time some discretion is required (even expected) as part of enforcement. This is what judges and juries are for under the common and statutory laws and in interpreting contract obligations.
They certainly won't start whining about it.