[eyelidlessness]

But if you lose people with information higher in the hierarchy, it doesn't matter what you say after.

[qwertyuiop924]

Good point. So reorganize the page a bit?

[eyelidlessness]

I don't know, honestly I left the page baffled as to what it even is. (I got a better idea from a link to the demo posted here on HN.)

It could benefit from focusing on:

1. Why is this thing for me? 2. What is this thing and how does it address #1?

Both of those, if possible, should be answered in 1-3 short sentences, above the fold.