[mladen5]

One of the reasons behind this is because people mostly consume content on mobile devices. But there is also another reason.

To install app you first need to open play/app store, then find app you need, then download/install it and then find it in your list of apps when you need it.

"40% of people abandon a website that takes more than 3 seconds to load" Installing app takes at least 30 seconds. I hate it when i visit website and it load native app, let aside installing new app.

This is one of the reasons why i believe Progressive Web Apps will replace most of native mobile and desktop apps in near future.

Hybrid mobile apps are just a step in that direction. Browsers just need to implement all APIs for access to device native functions, and Google is already pushing in that direction. Some of functionality already exist via Service Workers.

You can actually build Progressive Web App today: http://blog.ionic.io/what-is-a-progressive-web-app/