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by adotjdotr 3561 days ago
"Substaining a company on advertising is a dead model"

A Deloitte report explained FB has created $40bn of economic value across the world. Let me explain to you how:

- People are selling shit on social all day everyday - Every organisation markets themselves using social - social media is where most attention on mobile is - All social media platforms make ads - Ads are charged on CPM (Cost per 1000) - Trillions of impressions are served, therefore billions of ad dollars flow to the platform, billions with a b - All these businesses have 100s of millions if not billions in cash on their balance sheets

For the record these ad products have kept 1000s of people in advertising jobs around the world and helped around 3 million advertisers spending billions collectively sell shit online.

1 comments

Computers and the internet are relatively new, compared to advertising. The ad-blocking era is only about 5 years old.

Give it time, you will see that I am right.

Again, facebook is not a social product. Facebook is a portal product with a social feature. They're not competing with Twitter, they're competing with Google and Microsoft. It is apples and oranges.