I gave up the TV for the same reason, but now I don't bother getting any TV online. I just do without. I sometimes wonder if I could do without the (90%) pablum I read on the internet.
I gave up TV because it just became too tiresome. Haven't missed it at all. I just noticed the other day, when I turned on the TV to play some Wii, that the cable company still hasn't turned off the signal, I don't know if they are hoping to sucker me in?
When I was in university, that was pretty common. I think you're right, they're trying to get you back. Like the coke dealer who tells you the first one is free...
I gave up TV about 10 years ago as well because it was a big time waste. Unfortunately now I tend to waste as much time on the internet... (instead of meeting with friends in real life, spend time with my girlfriend...)