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by alistairSH 3570 days ago
Exactly. Producing small trucks with the options/amenities American consumers expect was less profitable than shifting that consumption to full-size trucks.

In the same time span, full-size trucks have grown a fair bit, so it appears it's now possible to market a mid-size truck (the Canyon and Tacoma are quite a bit larger than the old S-10 or Ranger). Nobody is actually selling compact trucks in the US any more, nor does anybody plan to do so (that I've seen).