|
|
|
|
|
by rimantas
5914 days ago
|
|
I'm sure the Parc guys that founded Adobe would beg to
differ.
Maybe, but I am not sure how much. I'd say Apple played a major role in Adobe becoming Adobe. It was Jobs who persuaded them to change initial plan to build the whole package: computer + printer, and focus on software which Apple needed for LaserWriter. "Steve did a prepayment on royalties to make sure
we had the resources to stay in business, and Apple
also bought a little less than 20 percent of the
company, which quintupled the value of the original
investors' money. Steve wanted to make sure that we
finish this product, because it was critical for him
to have the LaserWriter"
"Fortunately, there was a young marketing guy at Apple
named John Scull, who aware of what was going on (as
were we) at Aldus up in Seattle, because PageMaker come
out at the same time as the LaserWriter did. He came up
with the idea of getting the three companies—Apple, Aldus
and Adobe—together to put together a marketing campaign called
"desktop publishing".
Source: Interview with Charles Geschke, cofounder of Adobe Systems in "Founders at work". |
|