[k-mcgrady]

Free to play won't be around long imo. Since Spotify first launched for me in 2009 the free offering has got progressively worse. The second the labels can drop freemium they will and I don't think we're too far away from that.

[dyeje]

How has the free offering gotten worse?

[k-mcgrady]

I haven't used Spotify free in a long time but originally the only difference between free and premium was ads and offline mode. AFAIK there are many more limits on free now.

[fons]

What limits? The only one I know of is random playback on mobile (getting the free tier on mobile, random or not, was a huge milestone for Spotify)