[TeMPOraL]

Somebody does, apparently, otherwise business models would be much more straightforward. I worked in a social media marketing, "let's take an EU grant and spin off random shitty SaaS to bolster our marketing platform" company. I could see people in charge inventing new and great ideas for "bringing in value" without noticing (in any apparent way) that those ideas were mostly literally shitting on the users to make a quick buck. Reality distortion field? Sociopathic tendencies? Call it what you want, but it does happen, and that's where most of the "brilliant" business models come from.