[endswapper]

Based on the additional details I would target roles as your sales strategy.

I agree with BlogTrafficGuru's post in terms of sales tactics. Showing/telling how your app answers a question or solves a problem is proven to work.

I think you are looking for far-reaching, broad approaches that will allow you to wrap your arms around as much business as possible all at once. If you take roles, i.e. owner, sales, manager, purchasing etc. and create use cases around the roles you can show the range of features.

It sounds like your product is "feature-rich" as opposed to complex. That is a good thing.

Each role will likely manage things differently for different reasons. This will only improve how you engage one-on-one sales. Additionally, your current customers could be a wealth of information in developing a better understanding of the different roles/use cases.