[thatswrong0]

> I understand that previews are also commercials, but I've made an informed decision about which types of transactions I'm willing to engage in with theaters.

You could also choose to "block" those ads by coming to movies late. That's what I do.. how is that different from blocking ads on the web? The theater is giving me advertisements + content, and I have the ability to ignore / block whatever I want by leaving / entering the theater. Until theaters stop allowing me into movies late and force my eyes open Lasik-style so that I _have_ to watch ads, I'm going to keep engaging in this perfectly ethical behavior.

[themartorana]

It's a loophole, but you're also not getting to see a movie for free. You paid actual money.

You could also resize your browser to block ads in a side column, but it's not the same thing.

[thatswrong0]

Let's assume movie tickets are free. Unless the ticket explicitly says, "You must watch the ads for this ticket to be valid", you're under no obligation to watch the ads before a movie, even if the theater's business model is dependent on your eyeballs actually seeing the ads. If that business model starts to fail because more and more people are realizing they don't have to watch the ads before a movie, you can't blame the people, you have to blame the business model. There's no reason to have a moral obligation to abide by some implicit non-legally binding contract, especially when that contract involves the invasion of my privacy and subjects me to potential violence.