[hellogoodbyeeee]

This is exactly a business minded decision. It is basic supply and demand. The lower the supply, the higher the price. It isnt perfect because the logos aren't a commodity, some will be more liked than others. I suspect that they will either add more logos on a regular basis (e.g. four more every month) or they will add more and take away poorly performing logos to keep the price in a certain range.

[incongruity]

Except supply is about the market – i.e.: the universe of substitutable goods. There are many, many substitutes for these logos and there's nothing unique to make these an exclusive. Now, if these were previously undiscovered works of Paul Rand, then your argument would make sense...

[anjc]

> It is basic supply and demand. The lower the supply, the higher the price

If demand stays constant/increases..