[tronje]

With the per-logo price increasing by $40 every time a logo is sold, the final logo will cost $2000. But I wonder if it'll get that far. At that point, can't you find a decent graphic designer and get a logo exactly to your liking?

Quick edit: this is not a rethorical question, I honestly would like to know!

[MichaelApproved]

If you find something that fits well for your company, $2,000 can easily be worth it.

Working with a designer to create a logo for you can be time intensive. There can be a lot of back and forth with the designer as you refine the logo to something you like. Avoiding that time can surly be worth it for many companies with the right budget.

You can create a logo and pay a designer less than $2k but how much of your own time are you going to spend making that happen?

[cschmidt]

I paid $750 to work with a freelance graphic designer (tywilkins.com), and have a very nice logo.

[awesomerobot]

I think that might partially be the point. These seem to be a backlog of unused concept, and the designer has a CTA for custom work below. It's a marketing piece.