[cobby]

> This all adBlock making money by blocking ads and then showing their own ads is becoming ridiculous and unethical.

I think they've mentioned that a site owner signs up on AdBlock Plus marketplace to sell ad space on their _own_ site.

It will be just another ad marketplace with one exception: AdBlock will make sure that these ads are shown to people who uses the extension. They also promise to allow only "acceptable ads" on the marketplace.