[JohnDoe365]

> This is probably the most embarrassing feature missing on twitter, meaning the inability to click a notification and hide it

What would you do with ad? Probably hide it as so would do 95% of other twitter users? Sure, this would be sane behavior for me and a vast majority, but not good for the twitter sales department which is likely to have a hard time anyway.

[cowsandmilk]

that has nothing to do with what is discussed.

Person with 100k followers accidentally @mentions you. For the next month, your notifications tab will be filled with people retweeting and replying to that tweet. And then random notifications every couple weeks for years related to that tweet.

This has nothing to do with ads.