[dave_sullivan]

Agreed, I did a double take there too. "If not fish, what have I been eating?" But no, I'm still eating fish, and it tastes like all the other fish I get at the same price, unless I pay roughly triple, in which case I get noticeably tastier (apparently of a different species) fish.

Of course, mislabeled food is not fantastic, but I've figured for a while, when I order kobe beef sliders, "Yes, bold faced lies on the menu, but if it tastes good, who cares?" Transparency and reporting can go a long way here; isn't the rest just "market price" of whatever they're calling it today?