I don't understand the obsession with ‘luxury’ interiors and I think it's a symptom of what's wrong with the car industry.
No, I'm obviously not in the target demographic for an expensive BMW but I don't think everyone who can afford to buy an expensive car is simply looking for luxury. If the trade-off is between driving around in hihgh luxury in a smelly, polluting car or driving around in modest ‘luxury’ in a car that is a much more elegant technical solution to private transport than I know which side of the fence I fall.
Yes, an electric car should look good, have good performance and be elegant. But I don't think it needs to reach the high end of luxury, even in the present price bracket in which the model S sits.
A $40,000 3 series BMW has a nicer interior than a $130,000 Tesla. That's what people are referring to. Not comparing to equally priced cars, comparing to cars that are literally 6 figures cheaper.
People who are buying the S don't care. You're getting the third fastest production vehicle in existence (at the price point you quoted) with autopilot that runs on electricity.
No, I'm obviously not in the target demographic for an expensive BMW but I don't think everyone who can afford to buy an expensive car is simply looking for luxury. If the trade-off is between driving around in hihgh luxury in a smelly, polluting car or driving around in modest ‘luxury’ in a car that is a much more elegant technical solution to private transport than I know which side of the fence I fall.
Yes, an electric car should look good, have good performance and be elegant. But I don't think it needs to reach the high end of luxury, even in the present price bracket in which the model S sits.