[Zigurd]

For $150, a price that's appropriate compared the iPhone itself an accessories like the Apple Watch, you get really wire-free headphones that should sound excellent in all use cases because the amplification can be tailored to the transducers.

Music on an iPhone should have uniformly very high quality because Apple got rid of the analog port. Apple has also set a high baseline for 3rd party products.

This is good for audio quality, good for customers, and good for the brand.