| My advice as a nobody who's done nothing except be cynical on the internet: * Have a page for your team to show the size of your business. It adds a lot of legitimacy in an often slimy, fly-by-night industry. * Advertise that you've worked with 70+ startups. I had assumed this was a fairly new landing page for a two-person project who struggled to get three clients so they could put up a case-studies page. Obviously this isn't the case. * You spent $2m of your own money that could otherwise be in your personal bank account right now? Or $2m of clients' money? Because there's a pretty big difference, and it's blatantly misleading if you meant the latter. It would be accurate to say "We've managed the spending of millions of dollars" if that's the case. * Having a percentage ROI attached to a tactic suggests a degree of accuracy of at least 1%. That's obviously not the case. These are, as you described, calculated from statistically insignificant data or complete guesses. Maybe just consider a 1 through 4 ranking system of importance. * Have meaningful content in your case studies. Be more specific. Give concrete examples. Of course, maybe these changes aren't what sells a client on your services in this industry. My advice would definitely make for a more honest, less-bullshit website, but it might not make for a more profitable company. Just don't expect a warm reception on social media sites, especially ones like HN that are known for cutting through the bullshit. That said, you handled the shit I threw at you very well. |
* Very fair point, just added to our Asana.
* Client's money. We've spent about $20k of our money over the past six months or so. I would argue we're even more on the hook when it's someone else's money (and we do a lot of design / content marketing in house, that you may normally pay for externally), but I definitely take your point.
* Also fair point, but some data is better than no data IMO (otherwise how do you prioritize this massive list?). Open to suggestions though!
* Yeah we do try to; are you talking blog post now or playbook? We see our blog posts as living, dynamic products in their own right; we plan to update this with more useful information (and edit it down to remove unnecessary info) over time.
* We actually get that feedback all the time. "I don't know what you guys do, but it looks cool" is like the main line we get when we talk to leads. However, the site converts at 19% (seriously) and we haven't been able to beat it yet by being more informative. Working on it!
<tips cap> I'm relishing people actually caring enough to take the time to (fairly) criticize us. Much better than languishing in obscurity. :-)