[irishbro]

I think the Mario IP combined with an App Store feature, which it is almost certain to get, should give it respectable enough download numbers for Nintendo to consider it a success. Endless runner games historically don't monetise as well as other genres so allowing the user to trial the game then pay a fee for full access might work out better for them than if they had went the micro-transaction route. The decision to include the one off payment would suggest to me that they don't see it as an ever-green game with monthly updates like Pokemon Go and expect it to have a much shorter life.

[794CD01]

Did Pokemon even get featured on the App Store? Once your name recognition is big enough, traditional marketing is just rounding error.

[irishbro]

I can't remember for certain if it got a banner feature but I think it did.I agree though that it had very little effect on the success of Pokemon GO as a large amount of people downloaded when it was still in soft launch phase and before it was properly featured by Apple.

Just checked and here in the UK Super Mario Run already has a banner feature and is top of the new games we love section despite not being available yet to play yet

[fred256]

It did, but long after it was already popular.

[fred256]

It already is featured in the App Store (with a "notify me when this becomes available" instead of buy button)