[K0nserv]

Yeah if you are intent as a business on getting smart with the data it's much easier for everyone to just get smart upfront and ask the user for the data you want. This is not very inclusive though and has a clear anglo american bias. One might argue that this is a manifestation of the lack of diversity in the industry as whole. I think the list is aimed more at changing the perception and believes about names so that systems designed from scratch change rather than aiming to change existing systems that have a clear first name/last name convention established already