[bobbytherobot]

Then why didn't you just say that? You wrote a whole article defending your negative campaign when in reality you are doing it because it is the only campaign that works for you.

This is a smoking gun for in that you are only justifying your actions.

[patsullivan]

I explicitly state that in the article.

"Why do we keep running that ad, despite the occasional social media potshots ranging from snarky platitudes to frothing fanboy rage? It’s simple: That ad outperforms every other ad we have tested 5 to 1. "