[rubyfan]

I am actually optimistic on Big Data's effect in equality.

Small data is actually kind of the problem. When you have limited ability to process data or limited data density then your segmentation ability is limited to small data like state, county, zip code, credit score, whether you own a home, etc.

Big data processing, big bad ML algorithms and the ubiquity of data is making advanced segmentation available that allows us to make arguably more equitable outcomes.