[cheng1]

This is a fake marketing story. I guess her mother is the website owner, at least the website's about page suggests so in Chinese.

[imron]

No, I think the about page is just trying to hide the fact it was started by a 16 year old.

The image is just a stock image: http://www.shutterstock.com/pic-160492445/stock-photo-portra...

Yes, the text is also misleading, but again it seems more to hide the fact that she's 16. Her father has businesses in China so it's likely that she has been visiting China for 12 years. I doubt she's been giving English names to Chinese babies for that long though.