[thecus]

His agreement stipulated that he had ISOs for 709,568 shares at a strike price of $.001471.

http://www.nasdaq.com/markets/ipos/filing.ashx?filingid=3847...

"This Amended and Restated Incentive Stock Option Letter Agreement (this "Agreement") amends and supersedes paragraph 2(c) of the Employment Agreement between you and the Company dated October 24, 1994, regarding the grant to you of a stock option (the "Option") for the purchase of 709,568 shares (the "Option Shares") of the Common Stock of Amazon.com, Inc., a Delaware corporation (the "Company") at an exercise price of $.001471 per share (reflects stock split effected on November 23, 1996)."

[ryankupyn]

And each of those shares has split into 12 today, so I think he's probably doing alright for himself.