[jcsvyu789jh]

I recommend you don't use the conversions/reach number as your primary KPI. From my understanding, you spent $100 on ads, and got 300 conversions.

If a conversion isn't worth $0.33 to you, I would recommend re-examining your pricing structure and perhaps even model.

I may have misunderstood what you said, in which case I apologize. My point is not to criticize your effort, or deny your experience, but to correct a perspective I see a lot.

Don't worry about the number of impressions. Focus on how many customers you can get, then back out the numbers to find out how much revenue that made you.

[NicoJuicy]

I am not saying it wasn't a succes.

But the success was because of the hype, not because of Facebook. We could have pulled this off on other platforms as well, we were 3 times in the news.

But the success isn't as big as it should have been. We paid pennies and had something. But I wouldn't want to know how much we should pay when I'm an actual business and trying to get some traction through Facebook

[jcsvyu789jh]

One thing I have learned in SEM and paid social -- it's difficult to extrapolate experience across projects.

I've had projects, appeared nearly identical, similar ad copy, targeting, etc. One was wildly successful, one was a flop. Going in, I remember assuming the second would be a big success, but it absolutely wasn't.

There is no should, there is only what happened. It's very difficult to project with sufficient accuracy, the variance swamps all.

[rhizome]

We could have pulled this off on other platforms as well

I have to ask: why didn't you?

[NicoJuicy]

Because this seemed the easiest way and i was curious about facebook for my ( now already launched) webshop.

Now i just consider facebook as marketing/brand building and not a big part of my sales funnel.

Seems to be correct in my experience so far, most of my sales currently come from offline and 3rd parties ( one friend of mine brought in a huge sale)

+ I only have a limited time :)