[tuna-piano]

It frustrates me to no end. I (and I assume many others) would instantly upgrade my iPhone if the next iPhone was thicker but had 2x the battery life. That would be a real improvement in my life.

But they'll probably come out with one about the same size, with ~10% more battery life due to software and hardware changes - and call it a great increase.

They even realize the battery thing is a problem, so Apple, the manufacturer of the hardware and the design geniuses, come out with a monstrous, hideous battery case, instead of just improving the underlying hardware. http://www.apple.com/shop/product/MGQL2LL/A/iphone-6s-smart-...

[nharada]

I don't understand this. You say you want more battery in exchange for a larger device. Isn't that exactly what this case is providing? You call it "monstrous" but it's precisely what you're asking for -- more width in exchange for more battery.

[jdietrich]

It's a bulbous protrusion that completely ruins the design aesthetic of the phone. There's no way Ive would design an iPhone with a big lump sticking out of the back. Why bother with a beautifully finished aluminium chassis if you're going to wrap it in silicone?

http://www.apple.com/shop/product/MGQL2LL/A/iphone-6s-smart-...

[DigitalJack]

The same reason your car has front, rear, door-ding bumpers.

[DigitalJack]

I wouldn't buy a thicker one. Well, I might, but I wouldn't be as happy. By the time I put a case on my 6s+, it's as thick as I care to go.

There are plenty of cases that have a battery at the expense of thickness. Why not use that?

[khedoros]

I'd buy a thicker phone, but not one with a screen larger than 5 inches. 5" without a case is already uncomfortable to hold, and if the battery were directly integrated into the phone, I could get a little more battery in the added thickness. One option I wouldn't mind seeing more of is phones with removable back covers, to let you replace the battery with a larger one, while giving people who want a thin device the option to stick with the stock cover.