[flukus]

> over 77% – or just over $52 billion – came from Google’s own websites.

That includes gmail, youtube, etc, not just search.

A further breakdown would be interesting though, AFAIK the still pay mozilla a bucket load to use google as the default search, so I'd say search alone was a significant portion of this.

[Noseshine]

That is ad revenue. You also need to add top the AdSense revenue in the next paragraph, the first one is just AdWords and search advertising.

The Mozilla deal ended some time ago. That is how we got here: http://arstechnica.com/business/2016/07/recode-mozilla-could...

[flukus]

> Revenue from AdSense advertising made up 23 percent – or $15 billion – of Google’s total 2015 ad revenue.

So 23% + some portion of 77%. Still not the vast majority.

[Noseshine]

Not "some portion". As I told you, that first part is all ad revenue.

From the article:

- 75 billion revenue total

- 52 billion "AdWords and Search Advertising"

- 15 billion AdSense

So yes - the vast majority came from the ad business:

15+52=67 billion (90%) from the ad business, that leaves just 8 billion from all other businesses.

"came from Google’s own websites" - that was traffic, it still was ad revenue! With that ad revenue they created free content websites like Youtube. But what pays for Youtube are Google's ads. It is ad revenue. Creating a huge free video site over the years when you have billions to subsidize it is not a sign of superior business intelligence in my opinion.

[flukus]

> So yes - the vast majority came from the ad business:

I never disagreed with that. Originally you said:

> Or do they? The vast majority of their income still is from the search business alone.

This is very different, their search business is a subset of their add business.

[Noseshine]

Oh damn, I meant "ad business". My mind is getting old. Too late for edits of the original comment.