This. Ever heard of Myspace? Altavista? When making a market, watch out for well equipped and funded upstarts going to get you. Next victims of their own success: Docker.
I think in those cases, it was a matter of a better-designed, clearer-headed product taking space from a not-so-well-designed product. That's not what would happen here, because Tesla is already the creme de la creme. In fact, Tesla executing so well is the only reason EVs have seen their recent "resurgence" in the first place. And remember that Tesla isn't the first company to make electric cars.
I also think people underestimate by a lot how hard making new things is. It's not just a matter of coming in with more money. It's almost deceptive on Tesla's part that the cars seem simple. But if it really were so simple the Model S would already have competition. And when you're talking about someone who has raised a company that lands rockets in the middle of the ocean, competitors are fooling themselves if they think even just a superficial copy is going to be easy. This is something they have to bring their A game to at all levels.
I also think people underestimate by a lot how hard making new things is. It's not just a matter of coming in with more money. It's almost deceptive on Tesla's part that the cars seem simple. But if it really were so simple the Model S would already have competition. And when you're talking about someone who has raised a company that lands rockets in the middle of the ocean, competitors are fooling themselves if they think even just a superficial copy is going to be easy. This is something they have to bring their A game to at all levels.