[motters]

At least partly it's about keeping people watching TV and away from the internet. In a recent interview that I had with a TV company they were quite fearful of the move away from TV and the loss of advertising revenue which that entails for them. Personally I can't see any reason why this isn't just a passing fad. Although I'm interested in 3D vision, I've very little interest in watching TV wearing goggles, and think that the novelty would wear off very rapidly. At the end of the day making good quality shows or movies easily trumps 3D gimmickery.

[manderson2080]

Agreed. It seems to be another attempt by the entertainment business to incorporate new technology to enhance the otherwise "lackluster" broadcasting. Not to say Avatar 3d wasn't great, 3d tv will just be overkill and cost $2000.

True test: Wold Cup 2010