[soneil]

Parsing emails seems to have got a whole lot easier - most I interact with have started moving to schema.org microformats (eg, https://schema.org/FlightReservation and https://schema.org/LodgingReservation for flights & hotels respectively).

It seems google/gmail are backing this quite extensively, which is how it's finally found traction.

[ThomPete]

Never heard of https://schema.org/ before. Looks like a great resource thanks!