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by rhizome 3574 days ago
In your estimation, which old school media giant(s) could successfully increase Twitter's value? Could they do it without relying solely on old-school strategies copied from the radio, TV, and print advertising they already know how to do?
1 comments

I admit such strategies have failed more often than succeeded. It's difficult to create "organic synergy" without alienating users (who tend to be suspicious of such mergers in the first place). But Twitter has unique power at news breaking and creating direct dialogue around events, and it's surely worth a premium above the bare financials. The value created is not by making Twitter better, but leveraging it's abilities to the benefit of the buyer. What's a company worth as a stand alone entity and what's it worth as part of a greater organization are two different things. I could totally see someone like Newscorp buying them.
> I could totally see someone like Newscorp buying them.

I do too, but I don't see any bright future for Twitter and its users in this case.

And due to almost-certain attrition it wouldn't necessarily result in higher revenues. Maybe per-user, but.