[endswapper]

Maybe I'm at risk of being a fan, but the Google of tomorrow will likely be better than the Google of today. And while they have expanded and evolved I mean this relative to search specifically.

"Google’s mission is to organize the world’s information and make it universally accessible and useful."

The universally part has a lot of room to grow, and the useful part changes everyday.

Not having read the book, but based on what you posted, the example is just one of the giant leaps forward and a way they differentiated themselves as a technology and a company. New leaps will present themselves through continuous improvement and reassessing what is useful.