[user101010]

I think one of the key parts to this working in the long-run is the client that has to come with this. Like you said, YouTube already exists. It's easy. Also, I don't think most users will happily search for something by starting their search with "lbry://..." They mention the development of an app that solves all of these problems by simply giving users a simple interface like they're familiar with. I don't know how they'll deliver on that.

Your other comments are also valid. Especially the one on content creators moving to this. I think the only advantage to this as compared to other companies that have tried in the past is the underlying technology. If creators don't have to deal with a centralized organization that gives them plenty of headaches, that sounds like a win.