I think yes. But I'm not sure if non-technical people understand the implications. They'll probably take it more seriously if Windows-collecting-data has a direct impact on their lives. For example, if their browsing history gets posted on their social networks, or something like that.
There's one point where it already affects non-technical users: HIPAA-compliance or any form of legal agreement to not disclose information.
It's currently not clear whether it's legal to even run Windows 10 Home/Pro, if you have such obligations, as even the best privacy that Microsoft allows, is still sending something to Microsoft and no one knows what it's sending.
This becomes even more fun when you consider that in order to be HIPAA-compliant, you have to always keep your software up-to-date. That means you have to upgrade from Windows 7/8 to Windows 10 and therefore can't just stick to a previous version to be legally safe.
For bigger health-care institutes, Windows 10 Enterprise might be an option here in order to not risk a lawsuit, but for a simple doctor who'd only need one or two licenses, that's not a viable option either. Maybe we'll see an organization of doctors for buying Windows 10 Enterprise License Volumes together and then sharing the licenses, but if not, they would all have to migrate to OSX or Linux.