[Bjartr]

People are confused. As was I at first. Considering the emphasis "truly unique" I expected more treatment of that point by the article. By not having that I was left feeling like I missed something / confused. People generally don't like feeling confused.

Personally, I don't understand the people defending the usage here. As far as I have experienced in my life, when people say "unique" in good faith they mean "one of a kind" and those people who don't use it that way are considered to have done a bait-and-switch.

That said, perhaps there's been a lingustic shift I haven't yet noticed.