[drum]

Meta - What's the reasoning behind labeling it a '28,000-Word report' as opposed to a page approximation? I find 28,000 words hard to conceptualize compared to pages

Edit - I could have phrased this better. I definitely understand that word count is a more concrete measurement than pages, however it seemed unnecessary to include in the title because length doesn't imply quality and it was hard to conceptualize. The title of this post has since been edited to '100 year study' which I think supports my initial point.

[beambot]

What's the significance behind # pages? Are they double-spaced; 10pt font?

All I would care about is quality... not length. The latter seems like a carryover from shitty homework assignments.

[nether]

Technical reports can have many figures that take up many pages, so wordcount works better here.

[Swizec]

When I write, I get more clickthroughs on "3000-word article on X" than "Article on X".

I think people use it as a proxy for depth. It's how they know "Oh, this isn't just a quick blurb or press release, this is the real thing. Someone put effort into this."