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by rubidium
3584 days ago
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Uber actually transports people. Ford actually builds cars. Google... likes letting smart people do smart things. While Ford may be the underdog in the race, I like its chances. It has the operational experience to take a "works-in-concept" to "works-in-reality". The software part, while difficult, is not the hardest part of "TaaS". The systems part is. |
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Ford has a large learning curve in order to figure out how to do that. It will take a very different workforce to build and manage a software system of that scale.
Google and Uber have been managing a system like that from the beginning, it is in their DNA.
I could see Ford providing the hardware, while a different company deploys and manages the customer facing operation. Demoting Ford to a vendor doesn't sound like such a good thing for Ford though.