[bignis]

I'm interested in the flip side of this. How, as a consumer, can I discover cool new products from startups that Amazon thinks are noteworthy? I wish the also announced an section of the website like amazon.com/launchpadproducts where I could see a list of qualified products.

[fpgaminer]

They've been popping on the Amazon home page for me for about a year now, and usually one of the graphics will link to a larger list of launchpad products. I like to check it out every now and then see if there is anything interesting (it's how I discovered that Amazon started carrying Soylent products). This link seems to work to cut right to the listings: https://www.amazon.com/b/ref=br_imp?node=12034488011&pf_rd_i...

EDIT: Actually, there's a link right at the top of the OP's page titled "Shop the Store"