[ChristopherE]

Another follow-up by Tess Townsend of Inc.

A couple highlights:

"...I'm not happy that all these names and faces are out there." -- Penny Kim

Kim has received 10-20 invitations to apply for marketing positions in SV and Texas.

Kim received a cease and desist order via email prior to the now deleted threat of legal action posted to Facebook.

http://www.inc.com/tess-townsend/medium-post-wrkriot-viral-w...

[webmaven]

> Kim has a couple theories as to why her post struck a chord in the startup world. First, she thinks anonymizing the startup stirred interest, referencing a concept with which she became familiar after writing the post: the Streisand effect. It's the idea that hiding information can have the unintended consequence of publicizing it by motivating people to find out what's missing.

Argh. That's not the Streisand Effect, the SE is what happens when the subject tries to suppress the story, especially using legal threats (which happened too, but only quite a bit after the Medium post was getting traction).

The name of the phenomenon of secrecy driving up interest is the Information Gap effect, IIRC. Plus, in this case, we can add rubbernecking (also known as morbid curiosity) driving up interest.