[tomhoward]

My co-founder and I were most certainly advised by YC partners when we were close to hitting the wall: "just do whatever you have to do to keep your company alive – and do it fast!".

The cereal box story serves as a reminder that sometimes it takes the most unlikely, left-field, crazy-seeming idea to get yourself out of the hole.

The one my company pulled was very different to this, but it worked, and the company is now thriving, albeit on a much smaller scale to Airbnb.

Had we not been in the same YC batch as Airbnb and seen up close just what it takes to survive hardship and get to sustainability, it's unlikely we'd have made it.

[aliakhtar]

What did you guys do? If you don't mind sharing it.

[tomhoward]

It's too long/complex a story. I'll write about it one day.