[glenstein]

I think there are some products where the company hopes for massive initial success, but fail to achieve it, and then they have to decide whether they want to play the long game, or kill the product. I think Amazon did this with Amazon Prime, and it worked out tremendously in the long run.

Looks like Google decided to be in it for the long haul with Google Plus, but let Google wave die due to a lack of popularity. But that would have been a very good product to play the long game with.