[nordify]

> This honestly isn't true, because if we had a marketplace for ISPs, most consumers would pick the cheapest option, which would probably be the one that subsidizes it's revenue from charging companies like Netflix.

The marketplace doesn't work that way. Neither Netflix or any other content provider has any interest in paying any ISP for the pleasure of serving their customers. Netflix would just refuse to pay the low cost ISP and tell it's customers to change ISPs if they complain.

The only reason Netflix is paying Comcast is because Comcast has enough market power and captive users to blackmail Netflix into paying them, lest Netflix be denied access. If there was any alternative to Comcast, Netflix would just say screw that.